Dreamscape Global 2021 Relaunch

Dreamscape Global, established in 1989, is relaunching as a publisher, media production studio, and consultancy to promote VR/AR for real-world solutions.  Our current projects include:

Virtually San Francisco novel series focuses on practical VR use cases: homeless housing, small retailers, artists, K-12 STEAM education, disaster management, Covid-19 research and training, music performances, events, filmmaking, etc.   We plan to produce these novels as streaming movies.   https://dreamscapinginfo.wordpress.com/

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Linkedin articles on VR for Climate and STEAM education   https://www.linkedin.com/in/statsuno/detail/recent-activity/posts/

VR Real-World Solutions:  We are currently exploring new business opportunities in California (sustainable city), Greece (for regenerative agriculture using drones and VR), Mexico (STEAM education), San Francisco (VR for cultural district revitalization during Covid-19, based on the “Virtually San Francisco” novel series).

VR Sustainable Cities:   https://www.facebook.com/VR-Sustainable-Cities-1430285733935881/

San Francisco Renaissance VR for filmmaking:   https://www.facebook.com/groups/renaissancesf

SFBayFashion+Film to promote film and fashion in the SF Bay Area:   https://www.facebook.com/groups/435403223150678

San Francisco Rocks to promote SF arts and cultural events: https://www.facebook.com/groups/178626585634613

Silicon Valley Global Network is a social network connecting entrepreneurs and major tech hubs around the world.  With over 61,000 members, it is one of the largest startup groups linked to Silicon Valley.   Join us!  https://www.facebook.com/groups/109971182359978/

We look forward to working with you!

Sheridan Tatsuno, Principal.  https://www.linkedin.com/in/statsuno/

Dreamscape Global page:  https://www.facebook.com/dreamscapeglobal

For more information:  info@dreamscapeglobal.com

 

 

Launching Global Media Projects

by Sheridan Tatsuno, Dreamscape Global, San Francisco, CA

How do you launch a successful global media company?  Where are the opportunities, challenges and pitfalls?

As a screenwriter and a Silicon Valley tech strategist and serial entrepreneur who has co-launched 9 tech startups and advised VCs on semiconductor startups during the 1980s, I believe we’re at the cusp of a revolution in Hollywood 2.0 – streaming, VR and AI-driven avatars — which will create new opportunities in entertainment, education, training, and climate action.

With the explosion of mobile media, crowdfunding and digital currencies, “blue ocean” opportunities are limitless.  Today, there are 1+ billion PC users and 6+ billion mobile users worldwide who are locked down during Covid-19 and reinventing their careers and lives.

COVID-19 MARKET OPPORTUNITIES

Where are these opportunities and how can you capitalize on them?  The fastest-growing media opportunities lie in gaming ($180 billion), streaming content + merchandising, virtual events (like Fortnite), and VR content creation and asset libraries.

The gaming market is saturated so some gamers are shifting to business, education, nonprofits, and government since these organizations need to attract and retain Millennials who prefer enjoyable ways to collaborate in real-time.  Unity and Unreal VR gaming engines are expanding into these non-gaming sectors.

Personal training is ripe for reinvention since Covid-19 has permanently eliminated many jobs, accelerating the digital transformation to new business models.  Telework, telestudy, telehealth, Covid-19 healthcare, delivery services, EVs, batteries, smart grids, space technologies (micro-satellites) and other new sectors are rapidly emerging.  Fortunately, ESG (Environmental, Social & Governance) funds are competing for $120 trillion in investor funds in these emerging growth sectors, nearly 6X the size of the $21.5 trillion U.S. GDP.  So there is plenty of money, but investors are seeking new solutions with viable and scalable business models.  Dreamscape Global has experience advising companies in tapping these emerging markets.

EMERGING BUSINESS MODELS

The era of “build it and they will come” is over. Today, discovery is the biggest challenge facing all gaming, video and fashion companies since app stores and the Internet are saturated with competitors. How does one build a strong fan base and community?

Creating compelling videos on YouTube and Tumblr to a loyal fan base has moved beyond periodic ads to news channels. Crowdfunding using social media is a way to test the viability of new products, but tends to favor hardware products and media celebrities. If you don’t have a celebrity, how do you attract attention and build traffic?

Today, you need to build an interactive and iterative process where you are constantly in touch with your customers and fans, from sample content and MVPs (Minimum Viable Products), through crowdfunding, full production, marketing and distribution. Ask customers what they want and how they want it and offer contests and challenges.

For early startups, building on AWS, IBM, and other cloud services is cheaper and faster. There are dozens of CRM (customer relationship management) and social marketing services that you can use to engage and track your fan base. See these vendor sites for Use Cases on how their media customers are using their services and study their success stories. Many platforms offer startup services and incubators so shop around for the best deal.

Once you build a core audience, post your startup on AngelList.org and local angel groups. Look for accelerators in your area that can connect you with investors.

Silicon Valley investors and media giants are currently seeking to invest in and acquire media platforms with market traction, so think through your value proposition to them and your “exit strategy” since investors seek a return within 5 to 7 years.

In San Francisco, my colleagues and I are building California Digital New Wave community to package and promote Bay Area and California indie filmmakers and VR storytellers.  My Renaissance SF VR welcomes you to join us:  https://www.facebook.com/groups/renaissancesf

STEPS YOU CAN TAKE NOW

Most media creators I meet are “starving artists” because they only focus on creative production and forget the business side. It’s called “showbiz” for a reason, so focus on finding a savvy business partner. George Lucas was able to build Star Wars into a sustainable global franchise because he mastered the business aspects of the film industry.

Here are some immediate steps to take:

  • Learn as much as possible about business (finance, accounting, marketing, sales, distribution, partnering, negotiations, etc.) through online sources, e-learning, books, classes, workshops, events, business clubs, and friends. Your business experience should be a lifelong process since markets are constantly changing.
  • Study and interview successful gamers and filmmakers to learn how they succeeded, especially in the critical first years. Post your learning and discuss them with your team, fans and partners to find ideas that are applicable to your business.
  • Establish your own media club on Facebook, Linkedin, Twitter and/or other social media services in order to build your community of partners, fans and volunteers and share games and videos online, not just promote your company site. Media is a collaborative effort so you need to build a loyal fan base like Star Wars or Minecraft by starting small and building over time.  In 2010, I launched Silicon Valley Global Network to connect entrepreneurs around the world; it now has 28,000 members and is growing organically. SVGN has opened many doors to new business ideas, partners, and opportunities. Building it has only taken a few minutes a day; it could be monetized as an entrepreneurship channel. https://www.facebook.com/groups/109971182359978/
  • Find a seasoned business partner who can manage these issues full time, so you can spend most of your time creating. The best referrals will come from friends and people in media companies, business clubs, incubators, and alumni groups
  • Work with local business groups, chambers of commerce, universities, tech hubs to build a critical mass. In the mid-1980s, I volunteered with SIPA.org to introduce Silicon Valley chipmakers to Bangalore, which had the ambitious goal of becoming “the Silicon Valley of Software.” I thought it would take 20 years, but they shocked us all by taking off in 10 years. So aim high, start small, collaborate and work hard!

In Silicon Valley, we’ve learned that nobody can predict the future, so we focus on building software and hardware products, moving fast, learning from mistakes and failures, and constantly iterating. There’s no easy way to the top, but as former Apple and Disney designer Alan Kay said: “The best way to predict the future is to invent it.” So invent your own future with your business partners and fans! Then you’ll have something valuable to share with the world.

Contacts:

https://www.facebook.com/sheridan.tatsuno

www.twitter.com/sheridantatsuno

Silicon Valley Global Network: https://www.facebook.com/groups/109971182359978/

My Book on Amazon & Barnes and Noble

I’m pleased to announce that my e-book, “In the Valley of Digital Dreams,” is now available on:

Amazon: http://www.amazon.com/dp/1469969440/ref=cm_sw_r_tw_dp_6ix6wb1M94TVK

Barnes and Noble website:  http://www.barnesandnoble.com/w/in-the-valley-of-digital-dreams-sheridan-tatsuno/1111778075

I welcome any comments and suggestions on how I can elaborate on life and work in Silicon Valley based on my decades of experience working in the high-tech sector.

My Move to Silicon Valley

Last week, I made a counterintuitive move to San Jose from San Francisco, where social media startups are booming.  Why downtown San Jose, which is slow compared to Palo Alto and SF?   For one, the Irish Innovation Center (www.irishic.com) is backed by a powerful group of Irish American tech folks, led by former Intel CEO Craig Barrett, so startups get a lot of attention compared to other incubators.

Besides being contrarian, “aiming ahead of the puck” is another reason.  Office vacancy in Palo Alto and Mountain View are virtually zero so startups need to move southward toward Santa Clara and San Jose.  Many are moving along the Caltrain line since many young college grads are commuting by train and walking or biking to avoid traffic jams and be eco-friendly.  In SF, startups are moving eastward along BART to Oakland, Hayward and Dublin.

How will this affect Silicon Valley?  The valley is basically encompassing the entire SF Bay Area with its digital footprint.  People no longer have to commute to the Palo Alto-to-Santa Clara corridor to work, but can find fast-growing startups popping up in their cities.  Most are unknown and non-tech hiring is done informally so one needs to be networked.

Is the move worth it?  I’m advising a sales training group that closed a $500K contract within two days so it’s already paying off.  We’re launching a mobile startup soon, which promises to revolutionize the way corporate sales training is done.

Keep tuned!

Sheridan

http://www.facebook.com/#!/groups/109971182359978/

E-book: “In the Valley of Digital Dreams”

I’m a Silicon Valley business strategist and writer of business books as well as screenplays.  Amazon just released my e-book, “In the Valley of Digital Dreams,” which includes some of my untold stories about growing up and working with high-tech companies in Silicon Valley and abroad.

Guy Kawasaki wrote a nice introduction:  http://svgnetwork.com

You can get the e-book directly at Amazon:

http://www.amazon.com/In-Valley-Digital-Dreams-ebook/dp/B008BBE50G/ref=cm_cmu_up_thanks_hdr

To connect with me directly, here are my groups:

http://www.facebook.com/pages/Dreamscape-Global/102391159821299

http://www.facebook.com/sheridan.tatsuno

https://twitter.com/#!/SheridanTatsuno

http://www.facebook.com/groups/109971182359978/

 

 

Sheridan Tatsuno

info at dreamscapeglobal.com